About the project
Absolute Hair was founded by an inspiring woman named Kirsten in New Zealand. Kirsten needed a revamp of her salon website to make it easier for clients to find what they need faster. We wanted to take all of the information that was on Kirsten's previous site and condense it into a manageable amount of text, captivating imagery and better call-to-actions. Clients needed to be able to find the info they need and book an appointment as easily as possible.
Absolute Salon caters to women who value their style, are aware of trends and make self-care a priority. These clients love quality products and expect a high level of customer service and professionalism from their chosen salon. Clients who go to Absolute know they'll be taken care of in a luxurious and relaxing way. The stylists here make these women feel very comfortable and deserving of the pampering experience.
Because the salon already had a dedicated client base, we didn't want to change up the logo too much. We kept the same vibes and colour palette for consistency's sake and focused our attention on cleaning up the brand elements and redesigning the entire site from scratch to be easy-to-use and more captivating. The clients of Absolute Salon are busy as it is. We focused on streamlining the content and simplifying the overall experience.