Alliston dental hygiene clinic

Brand styling, website design & marketing collateral

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About the project

Alliston Dental Hygiene Clinic takes a new approach to preventative dental care. The focus is to provide accessible, affordable and quality service to members of the public. Katie, the face behind the company, came to me needing an entire brand identity system setup, a functioning and responsive website designed, and a whole package of promotional materials to get started.

Ideal client

Katie is the face behind Alliston Dental Hygiene Clinic and is entirely focused on providing preventative, gentle and proactive dental care to people in her community. She works mainly with people who don't have access to full insurance, or people who are looking for a more calming and gentle environment to get their cleanings. Katie also works a lot with children, so the brand needed to reflect all of that!


The approach

We wanted to have a really fresh look for the entire brand to feel welcoming and calming. In short, we just didn't want the business to feel too medical and sterile.

We chose an iconic tooth as part of the logo to ground the playfulness of the rest of the brand. It’s still important for people to associate the modern brand with a dental hygiene clinic.


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Getting your teeth cleaned isn’t something most people perceive as being enjoyable, but at this clinic, it can be. The look and feel of the brand and website needed to reflect that!


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What Katie has to say about working with me:

“I used Function Creative Co. to complete my branding, website design and promotional items when opening my business last year. Danielle’s designs were unique, modern and beautiful. I LOVE the brand and website she created for me and it has truly set my business apart from the rest. I cannot say enough good things about her work! I would recommend her to anyone who wants a professional, unique and beautiful brand for their business.”

- Katie Kestle, Alliston Dental Hygiene Clinic