A Brand Checklist for Yoga Teachers
I've been working closely with a community of yoga teachers on the process of branding and what that means for their yoga business. As a yoga teacher myself, I've been able to deeply understand the industry, the practice and the audience. This has been a BIG help in being able to work with yoga teachers through their own branding journey. The process is a little different for instructors than it is for say, a client building a business as a separate entity. Yoga teachers are deeply connected to their business, because it's entirely about them standing in front of their students and sharing their passion.
From websites and logos to email signatures and social media comments, every interaction and "thing" we put out into the universe is done so as a yoga teacher now. Our brand is each and every one of those interactions. It's both how we are communicating with our audience and how we are being perceived.
So often I am asked where to start when it comes to this starting process. It can be totally overwhelming to consider having to be an entrepreneur on top of being a yoga teacher. But that's the reality of this choice we've made! We take on the role of yoga teacher and automatically get thrown into the role of business owner. Did anyone teach you how to do all of that during your YTT?!
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Let's take a little look-see at 5 tips on getting this process started.
1. Discover yourself as a yoga teacher.
This is the foundational work necessary to starting to build your brand. It's the process of getting super self aware and figuring out what you like teaching, what you don't like teaching, who you like teaching, who you don't like teaching and so on and so forth. It's about taking a pen and paper and writing out your goals and being honest with what you want your teaching path to look like.
Also take some time to envision who your ideal student is. When we can get clear on who we want to be working with and why, then we can start to reach that audience more effectively.
2. Build yourself a visual system.
Start to design a visual reference for your brand. That means putting together a logo/wordmark, choosing a couple of primary brand colours to use across all platforms, finding fonts to reflect your brand and figuring out a style for your imagery. Pinterest is your best friend here.
3. Think about your brand language.
Who are you talking to? Are you using the right language to appeal to them? For example, if you're trying to reach absolute beginners, it might not make much sense to use sanskrit everywhere, unless you're providing translations as a way of teaching.
Make sure you check in and notice how your language and content is being received by your audience. How can you do this? Ask them!
4. Build a well-designed website for yourself.
This doesn't have to be anything spectacular or fancy! To start, you may even want to just get a one page site up that has your contact info, email opt-in and a brief bio on it. You just want some way for students to find you online if they should ever search your name.
5. STAY CONSISTENT.
That one deserves all caps and exclamation marks, because it's the most important thing. When people have so much to pay attention to these days, it's so important that you make it easy for them to recognize you. Help them make the connection by using consistent fonts, colours, imagery, logos and language. When someone is browsing their Instagram feed and sees a picture of you advertising your next studio class, they should easily make the connection between the image and you as a yoga teacher.
Have some element of your brand on all that you do. By working through this process, you're helping your audience truly understand your message and purpose. This helps you gain clarity around your yoga business and also helps you in being able to effectively reach the right students for your biz.
Once you feel clear about your yoga business and being a yoga entrepreneur, your confidence will increase. It's kind of inevitable. And being more confident means being more trustworthy within your community. People will naturally trust you and want to learn from you because they're going to see that you know what you're doing.
If you're ready to get serious and take your yoga teaching biz from side gig to pro, you'll want to check out the Building Your Brand Workshop for Yoga Teachers.
It has everything you'll need to work through the branding process from start to finish.
Want some more flow in your teaching career? Want some relief from the burnout and frustrations of running from one studio to the next?
The modules in the online workshop cover everything from building a foundation for your business to demos on designing your own logo, promotional material, social media profiles and website.