All of the hard work you've put into your business should never go unnoticed because of a lackluster brand experience.
Your brand should absolutely match the quality of your products or services. With every touch point your clients or customers have within your business, their experience should be worthy of shouting it from the rooftops.
When a brand is both consistent and unforgettable, marketing becomes a whole lot easier.
Brand strategy + foundation
The deep, therapeutic stuff
Hand-crafted set of logos
Primary & alternate logos
Typography + font guide
So you can stay super consistent
Mark(s), pattern(s) + icon(s)
Make your brand stand out
Image style art direction
Guide to reflect your brand style
Social media profile images
For all platforms you intend on using
Hardcover brand style guide
Keep it on your desk for quick reference
3 marketing pieces
Start using your new brand ASAP
Guidance on using your brand
You’re not alone in figuring it all out
DIY Graphics Online Workshop
Learn how to DIY your own graphics
Still wondering if this package is the best fit for you?
→ You're ready for more consistency in your business: consistent clients, customers, income, and a cohesive, consistent brand experience.
→ You know your product or service is worth it and now you're ready for a brand experience that reflects that quality with confidence.
→ You want to set yourself apart in your industry with a professional brand that attracts your perfect clients and customers.
→ You want to make sure you're not losing potential clients or customers because of a lackluster brand.
→ You want to make sure your first impression is unforgettable.
How can you go about getting these results?
— You could DIY all of this, spending hours on end browsing Pinterest and learning how to use Canva and Squarespace (start that pot of coffee... and perhaps risk getting frustrated into major procrastination).
+ You can save your evenings and weekends for doing the things you actually love instead of trying to frustratingly wing it.
+ You can get back to focusing on delivering quality services and products with the confidence of a unique, clear, and professional brand, making your business unforgettable.
clarity call → strategy → concept → design → refine → finalize → materials → launch
Project investment: starts at $2800.00 | Project timeline: about 6 weeks
If you still have questions, I have answers!
Check out these frequently asked questions →
Q1. What's the first step in getting started?
Once you get in touch with me, I'll reach out and have you book a time for a free consultation call. Usually these are about 30 minutes and we'll get to know one another a little better to see if we're a good match for your project.
I'll ask you a little more about what your business is all about and let you know more about my process, timelines...etc.
Q2. How long will it take you to complete my branding?
There are a couple of factors that will affect the timeline of your project. Mostly, client response time and what the project is covering. A typical brand experience package takes about 6 weeks to complete. If there are additional marketing pieces involved or project scope is more than what's listed above, the timeline will be longer.
Q3. Do you have payment plans?
I work on payment plans, yes! For brand experience project, you'll be invoiced 50% when signing on, and the remaining 50% will be invoiced at a set date towards the end of the project.
Q4. What if I need more than 3 marketing pieces?
All good! When we hop on a consultation call we'll go over exactly what's needed during your project. This package is a great starting point, but often clients will need some additional support. After our call, I'll send over an estimate for anything beyond the regular scope.
If anything comes up during the project as an add-on (or something we hadn't initially thought about including), we can always adjust the scope and timeline as needed.
Q5. Can you design just a logo for me?
The short answer is sadly, no. There is a long answer though.
I know it’s tempting to think that a brand is “just a logo” and nothing more. However, the entire foundation of my company is based on research and functionality of an entire brand experience. This means that I do a lot of research and brainstorming around brand strategy, market needs and target audience so that I can deliver a full brand experience package that will help you reach your perfect clients or customers.
Q6. Do you have business hours?
I do like to keep a structured schedule so that I’m respecting my client’s time and also carving out time for myself. I work a standard work week and you can expect to reach me from Monday to Friday between 10am and 5pm EST. If you’ve emailed during the evenings, weekends or holidays, you can expect a response during the next business day.
Q7. How soon can we start my project?
This depends on a few different things. I limit my client intake per month to ensure I can pay the proper amount of attention to each project. After requesting your project, we’ll go over a timeline together and determine how soon we can start your project. If you’re requesting your project and have a particular deadline or time frame, please include that in the details of your message!
Q8. What do you need from me during the process?
This project is more of a partnership than a one person job. Yes, I’m the one that will be creating the final results and helping you solve your problems creatively. But I will need some input from you along the way.
At the start of each project, we’ll have an initial consultation to go over the details. Here I’ll explain exactly what I’ll need from you depending on the project. Please expect to have things like content for websites or branding material ready to go. That means ALL copy (the text of your project), ALL imagery or any other piece of material you wish to include. If you aren’t ready with your materials yet, the deadlines will be delayed and we will postpone your project.
I’ll also need your prompt feedback and responses during the process. In order to stay on track, I’ll need any approvals and revisions to be completed as quickly as possible.
Failure to provide the content or feedback by the agreed upon deadlines could result in rescheduling the project.
Q9. Can you design just a marketing piece for me?
The approach I take here at Function is to create an entire experience for your brand rather than just one-off pieces. I want your clients or customers to have a consistent and lasting impression of your business from first interaction through to purchase/action and beyond. Because of this, I only provide ongoing design support for current and past clients. This way I am completely familiar with their brands and know they have a solid identity designed already.
If you have questions about this process or need some more clarity, feel free to get in touch with me!