My creative process
The essential steps to take your project from good to impeccable
One of the most important aspects of Function is the creative process. I make every decision with purpose and have intention behind each part of the project. This 6-step process is what allows me to make things look really awesome, but also allows me to figure out how to make it work for you.
You can take a more in-depth look at my brand styling process here.
1. LET’S CHAT.
Talk to me! I’ll ask you some personal questions like what’s your favourite food and do you have any pets, but what I really want to know is how I can help you communicate your ideas effectively. We’ll go over the necessities and see if we’re a good match.
Once I have sufficient research and a plan, I’ll start to play around with concepts that can drive the results you’re hoping for. I’m very hands-on and never leave home without my sketchbook, and during this phase, it gets lots of love. We will review one entire brand experience concept together before the final design starts to unfold! There will be lots of open communication between us, so honest feedback and timely responses are essential to the success of the project.
This is the most important piece of the design puzzle. If I can’t understand the problem, then I can’t provide the best possible solution. I like to get nice and cozy with all of the projects I’m working on from the get-go. It’s the only way to fully understand what your business/brand is all about.
Finally – what you hired Function for! It’s time to make things look wonderful. This is the part where the project really begins to come to life. And it’s so beautiful when it does! My entire creative process has a back-to-the-roots approach to ensure that everything is designed carefully and purposefully – the same way it had to be done years ago sans computers.
3. MAKE A PLAN.
FYI, I'm an organization NERD. After understanding what it is you need, I will put together a plan based on our combined resources to come up with the best possible path to success. Whatever results you’re aiming for, we’ll work together to come up with the steps to get you there.
Our new friendship doesn’t end once you have the project in your hands! I’ll make sure you have what you need for success, you know how to use it and I will probably even check in every once in a while to see how things are going for you in business AND in life! Because I care about that too, of course :)