Typenest - Wordpress Developer & Designer
About the project
Vivian is the face behind her Wordpress Developer + Designer brand, Typenest. She came to me with a request: to help her figure out the visual system she can use to start off her business with a bang. She is focused on Wordpress development with an eye for design.
Vivian's ideal client are those working in small business industries like photographers, designers and solopreneurs. They struggle to balance work and life schedules and want to outsource their website design + development to someone who can handle both in an efficient way.
First, we worked through a foundational workbook to get a solid sense of the Typenest brand. We were focused on designing around modern, clean, elegant and minimal designs.
I created a moodboard to capture the vibes we wanted for the visuals, along with some proposed colour palettes.
brand Colour Palette
I initially presented 2 colour palettes to Vivian. The first was a gold and blue palette and the second a pink and gold palette. After some exploring with application, we decided to use the pink and gold palette to capture the elegant and premium vibe of Typenest.
We used a geometric, strong, condensed font for the logo to capture the modern vibes of the brand. It's balanced using different weights throughout the brand.
For the rest of the communications for Typenest, we chose complimenting sans-serif fonts to keep on track with the modern and elegant mood.