Spotlight: Mala Jewelry Product Photography
Designing a website and styling a brand are incredibly important in being effective communicating with your audience, but so is custom photography.
Stock images are great sometimes, don't get me wrong. But if you need more personal images of your workspace, or photos of your products to sell online, it's best to hire a photographer. Your cameraphone may be perfect for that guy with the rainbow hair on the subway, but may not be the best quality to represent your message or your brand.
The importance of professional product photography is becoming more and more apparent with the explosion that is social media. Just one visit to Instagram and you can tell which companies are killing it on the style forefront and which could use some help. Having eye-catching imagery of your product, office, workspace or headshots is key. They say a photo is worth a thousand words, and if your photos are terrible, well then those words are too. Times one thousand. And that's bad news!
Below are some photos a friend of mine, Tamara and I took to help her promote her custom mala & meditation workshops.
Tamara had some wonderfully kind words to share about the photography we did and how it's helped her work:
"Danielle's talents never cease to amaze and delight me. I first came to her with a hurried request: I needed beautiful promotional photos of my custom mala jewelry for an upcoming workshop, and the turn around time was very tight. Not only was Danielle happy to help me make the deadline, but the photos she produced were clean, clear and highlighted the distinctiveness of my work. They will be useful many times over!
Shortly after sharing my new photos, I had requests for more workshops and was quick to call Danielle again - this time for graphic design. With just a few cues from me, she was able to translate what I was 'going for' into a sleek, fun, playful print piece that is going to blow my clients away!
I can't wait to work with Danielle again. She's a gem!"
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