Thoughts, news, articles & insights.

Your Brand Will Change & Evolve
Branding Danielle Joseph Branding Danielle Joseph

Your Brand Will Change & Evolve

What I want to address here is really about giving ourselves permission to let our brands evolve as we do. We are always learning, changing how we do business and experiencing different things. And this totally translates into our brands, particularly for us solopreneurs.

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Choosing Colours For Your Brand
Design, Branding Danielle Joseph Design, Branding Danielle Joseph

Choosing Colours For Your Brand

When it comes to setting up a visual identity for your brand, it's so incredibly important to stay consistent. No matter what you put out into the world, maintaining consistency will help your audience tie things back to YOU. Here are some tips on choosing a consistent color palette for your brand.

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5 Website Mistakes To Avoid
Web Danielle Joseph Web Danielle Joseph

5 Website Mistakes To Avoid

Having a website online these days is really the equivalent of being in the phone book back in the day when phone books mattered. If someone tries to find you or your business online and you don't exist, well then... you basically don't exist.

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3 Ways To Keep Your Brand Consistent
Branding Danielle Joseph Branding Danielle Joseph

3 Ways To Keep Your Brand Consistent

When it comes to branding, the biggest factor in being effective is being consistent. If you have a really amazing brand identity that is gorgeous to look at and is completely clear to your clients, but then choose to use a personal Instagram account with pictures of your dinner and cat for your biz, then you're confusing your audience.

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