Function creative co brand and web design FAQs

Frequently asked questions

Have a question not listed? Feel free to get in touch with me.


Q1. Do you charge hourly?

I charge the majority of my projects at a set rate determined before we begin. This way, it’s priced based on value, there are no surprises when you get the invoices and we both know what to expect going into the project.

There are occasions when I charge my hourly rate. For example, some of my clients who have hired me for ongoing monthly work are billed by the hour. Also, if you’d like to add revision rounds or more concept work to your project, we can bill that hourly in addition to the project price.

Q2. How long will it take you to complete my project?

You can see specific turn around times over on thew work with me. Turn-around times depend on our agreed upon timeline and my current schedule of projects. Typically, a brand identity package has a turn-around time of about 6 weeks (which includes strategy/foundational work) and websites range from 10-14+ weeks depending on complexity and schedules.

A big factor of my own timelines and deadlines is your responsiveness and promptness in getting approvals and revisions in on time. If you have reason for delay during the project, please expect a delay on my end as well.

Q3. Do you have payment plans?

I work on payment plans for larger projects. For projects under $2000, I work with a 50% deposit up front and then 50% due upon completion (prior to delivering final files).

If projects are over $2000, you have the option of paying the 50% instalments, or you can choose to pay in 4 instalments (25% due up front, 25% due at milestone 1, 25% due at milestone 2 and 25% due upon completion).

Q4. What type of payment do you accept?

I accept payment in the form of credit card (through Stripe), Paypal, email money transfers through your bank, cash and cheques. When you receive your deposit invoice, you’ll be given the options asking you how you’d like to pay.

Q5. Do you do web development and coding?

I do! I primarily work with CMS platforms like Squarespace and WordPress for my clients, because it’s easier to have them manage the small changes later on, but if something requires custom development, or you prefer to have a site developed from scratch, then I can help you out.

I usually work with a web developer and pass my designs off to be coded more efficiently or securely, since that's not my expertise. If this is something you’d like to discuss further, please get in touch!

Q6. Can you design just a logo for me?

The short answer is sadly, no. There is a long answer though.

I know it’s tempting to think that a brand is “just a logo” and nothing more. However, the entire foundation of my company is based on research and functionality of an entire brand experience. This means that I do a lot of research and brainstorming around brand strategy, market needs and target audience so that I can deliver a full brand experience package.

If you’re simply looking for a logo re-design and have enough of your own current research or brand identity setup already, I’m happy to chat about ways we can work together.

Q7. Do you have business hours?

I do like to keep a structured schedule so that I’m respecting my client’s time and also carving out time for myself. I work a standard work week and you can expect to reach me from Monday to Friday between 10am and 5pm EST. If you’ve emailed during the evenings, weekends or holidays, you can expect a response during the next business day.

Q8. What if I'm not happy with the final designs?

We’re going to get super cozy for the duration of your project, so there shouldn’t be any surprises with the final designs or invoices. From the beginning, you’re involved in the whole process. We’ll start with an initial consultation to make sure we’re a good fit and chat a little more about your goals and hopes for the project.

I take my research phase and all of your questionnaire responses seriously and it’s a super important part of my process. I need to be able to best understand your values and your audience in order to create something effective. So with all of the foundational work done up front, there’s little room for surprise.

Each project does require a deposit up front. If you’re unhappy at any point in the process, we can address solutions together during revision rounds. If you’re really unhappy and wish to stop the project altogether, you won’t be required to pay the remaining balance.

Any revisions or concept work done above and beyond the scope of the project will be billed hourly on your next invoice. I’ll always let you know about this before proceeding.

Q9. How soon can we start my project?

This depends on a few different things. I limit my client intake per month to ensure I can pay the proper amount of attention to each project. After requesting your project, we’ll go over a timeline together and determine how soon we can start your project. If you’re requesting your project and have a particular deadline or time frame, please include that in the details of your message!

Q10. What do you need from me during the process?

This project is more of a partnership than a one person job. Yes, I’m the one that will be creating the final results and helping you solve your problems creatively. But I will need some input from you along the way.

At the start of each project, we’ll have an initial consultation to go over the details. Here I’ll explain exactly what I’ll need from you depending on the project. Please expect to have things like content for websites or branding material ready to go. That means ALL copy (the text of your project), ALL imagery or any other piece of material you wish to include. If you aren’t ready with your materials yet, the deadlines will be delayed and we will postpone your project.

I’ll also need your prompt feedback and responses during the process. In order to stay on track, I’ll need any approvals and revisions to be completed as quickly as possible.

Failure to provide the content or feedback by the agreed upon deadlines could result in rescheduling the project.

Q11. Do you design marketing pieces as well?

The approach I take here at Function is to create an entire experience for your brand rather than just one-off pieces. I want your clients or customers to have a consistent and lasting impression of your business from first interaction through to purchase/action and beyond. Because of this, I only provide ongoing design support for current and past clients. This way I am completely familiar with their brands and know they have a solid identity designed already.

If you have questions about this process or need some more clarity, feel free to get in touch with me!

Q12. Do you work with other designers, or is it just you?

I do collaborate with a couple of select designers on particular projects. When I bring on another designer, I am still managing the entire creative direction of the project from start to finish. Having another designer on board has helped me tremendously in expanding my own perspective and having another creative eye on each design decision. It helps me get each project completed in a more timely manner, and hey, it's also a lot less lonely!

I work with other specialists on projects too, like brand strategists, photographers, copywriters, and web developers. These kind of collaborations are in place to make every project reach its maximum potential. :)


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