Marvelous
Industry:
LMS Software (SaaS)
Location:
USA, Remote
Services:
Brand Strategy
Brand Design
Website Design
Product Design
UX/UI Design
Illustration
Animation
Social Media
Creative Direction
Marketing Support
From Controversy to Creativity: How We Helped Marvelous Transform Their Brand & Thrive
Through a collaboration spanning nearly a decade, Function Creative Co. has been alongside Marvelous’s growth, acting as a strategic brand and product design partner that resonates with the ever-evolving needs of online educators.
The Challenge
Rebranding & Leading the UI Design for a Growing Wellness Platform
Marvelous used to be called Namastream, and faced backlash for its culturally-sensitive name and brand identity. This sparked a need for change: a new name, visual identity, website and strategy to rebuild trust and authentically connect with their audience.
The pandemic brought on fast, exponential growth for the company. As they transitioned the brand, they required ongoing leadership in UX/UI (software design) and marketing to support their growth in the wellness and online education space.
Our Approach
Leading the Way with Brand, Marketing, and Product Design
After the successful rebrand, we partnered with Marvelous to lead UX/UI design for their SaaS product, enhancing the creator experience and developing a suite of new platform features, including a page builder, link-in-bio feature, email marketing, homepage templates, podcasting and more!
For over four years, we’ve provided creative direction for marketing campaigns, custom illustrations, branded templates, and social assets—ensuring a cohesive and impactful brand presence. Acting as a seamless extension of their team, we’ve consistently delivered quality designs and lasting impact.
The Results
How Product Design & Rebranding Helped Marvelous Thrive
The rebrand to Marvelous was warmly embraced by their community, strengthening audience connection and engagement. We seamlessly transitioned from Namastream to Marvelous, infusing the brand with fresh energy and impact. Through our ongoing partnership, we’ve enhanced product usability, boosted customer satisfaction, and increased retention. Together, we’ve successfully planned, designed, and launched over 14 new platform features!