Marvelous
Industry:
LMS Software (SaaS)
Location:
USA, Remote
Services:
Brand Strategy
Brand Design
Website Design
Product Design
UX/UI Design
Illustration
Animation
Social Media
Creative Direction
Marketing Support
From Controversy to Creativity: How We Helped Marvelous Transform Their Product & Thrive
Through a collaboration spanning nearly a decade, Function Creative Co. has been alongside Marvelous’s growth, acting as a strategic brand and product design partner that resonates with the ever-evolving needs of online educators.
The Challenge
Rebranding & Leading Product Design for a Growing Wellness Platform
Marvelous used to be called Namastream, and faced backlash for its culturally-sensitive name and brand identity. This sparked a need for change: a new name, visual identity, website and strategy to rebuild trust and authentically connect with their audience.
The pandemic brought on fast, exponential growth for the company. As they transitioned the brand, they required ongoing leadership in product design direction and marketing to support their growth in the wellness and online education space.
Our Approach
Leading the Way with Brand, Marketing & Product Design
After a successful rebrand, we partnered with Marvelous to lead the entire product design, enhancing the creator experience and developing a suite of new platform features, including a page builder, link-in-bio feature, email marketing, homepage templates, podcasting and more.
For over 8 years, we’ve provided creative direction for marketing campaigns, custom illustrations, branded templates, and social assets—ensuring a cohesive and impactful brand presence and a product experience that kept users engaged and coming back. Acting as a seamless extension of their team, we’ve consistently delivered design leadership and lasting impact.
The Results
8+ Years of Design Partnership That Scaled a Platform
Over 4 years embedded as Marvelous's design lead — and 8+ years as a trusted design partner — we launched 6 major platform features and built a design system bold enough to stand out in a crowded wellness and creator market, flexible enough to grow with the platform. The result: a product experience intuitive enough that teachers could focus on their craft, not their software.