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Propel Your Brand Forward with The Brand Planner™

$50.00 CAD

Your brand is your most valuable business asset. This is a powerful, digital workbook for entrepreneurs and business owners who want to take a DIY approach to their brand strategy.

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550+

Copies Sold Around the Globe

$1,500+

Workbook Value Given from Customers

2+

Versions Created To Date

Have you met The Brand Planner™?

Your go-to solution if hiring a brand studio or expensive courses aren't feasible. Packed with our signature brand strategy, this digital workbook lets you start building your brand and designing a life you love (as many times as you’d like) instantly. No waiting, just real results.

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Without a brand strategy, you’re throwing spaghetti at a wall and hoping it sticks.

Does this sound familiar?

→ Your marketing just isn’t working
→ Your clients are not always the right fit
→ You’re not charging enough
→ You’re trying to do all of the things
→ But you're not doing anything WELL
→ You’re unsure about how you’re different
→ You aren’t getting any real traction
→ You’re not confident in your business
→ You’re unclear about what to focus on
→ You aren’t making enough money
→ Your business feels stagnant
→ You’re burnt out and uninspired
→ You don’t know what to do next

The Brand Planner™ Breakdown:

Through a series of tools, exercises and activities, you will work through 4 key sections to get the clarity you need in your business. When we get this clear about our brand and our business direction, we're able to finally put together an actionable plan and get closer to our own version of success!

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Part 1 — Why

Explore your values and the reasons for choosing this business in the first place, in order to set a solid foundation.

Part 2 — What

This is where things get more tangible and you can outline specifics about what makes your brand unique.

Part 3 — Who

Discover both who you are in your business and who you're directing your messaging to.

Part 4 — How

Tie everything together in a neat and tidy brand strategy package and outline a plan!

Using this workbook, you can start to define your brand. And having a proper brand strategy in place can mean:

→ Less wasted time or effort
→ Better clients or customers
→ More sales and charging more money
→ More focus for the things that matter
→ Defining your goals and achieving them
→ Less overwhelm
→ Less procrastination
→ Better marketing results
→ Growing your business to new levels
→ Less imposter syndrome

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Kind of, really, majorly obsessed with Function's Brand Planner! Whenever a new stage of business evolution comes my way, I like to revisit my “why,” dig into who I really want to help, and what I want my life to look like holistically.
— Kayla Hollatz, Copywriter
I got way more than I bargained for! Not only did I learn more about my brand through the exercises, I learned more about MYSELF in the process.
— Sarah Hartley, Business Coach
It is beautifully designed and encourages you to dig into the heart of your brand — the who, what, why, and how.
— Devan Danielle, Life Coach
I feel like The Brand Planner saved my business from heading in no direction to a place I'm comfortable with and extremely proud of!
— Happy Customer
I am so happy to have finished working through The Brand Planner and feel SO MUCH CLARITY and like a massive weight has been lifted off my shoulders, and brain.
— Happy Customer
I received more value out of it than a $700 branding course!
— Happy Customer

Kind of, really, majorly obsessed with Function's Brand Planner! Whenever a new stage of business evolution comes my way, I like to revisit my “why,” dig into who I really want to help, and what I want my life to look like holistically.
— Kayla Hollatz, Copywriter
I got way more than I bargained for! Not only did I learn more about my brand through the exercises, I learned more about MYSELF in the process.
— Sarah Hartley, Business Coach
It is beautifully designed and encourages you to dig into the heart of your brand — the who, what, why, and how.
— Devan Danielle, Life Coach
I feel like The Brand Planner saved my business from heading in no direction to a place I'm comfortable with and extremely proud of!
— Happy Customer
I am so happy to have finished working through The Brand Planner and feel SO MUCH CLARITY and like a massive weight has been lifted off my shoulders, and brain.
— Happy Customer
I received more value out of it than a $700 branding course!
— Happy Customer

Have a question? We might have an answer.

How long will it take me to work through The Brand Planner™?

This depends on the time you want to dedicate, of course. The Brand Planner™ is a powerful tool that can supplement or replace brand coaching if that budget is out of reach. The entire planner could take you a few power hours, or you can spread it out over about 4 weeks, completing perhaps 10 minutes each morning to let things simmer. Generally speaking, each part of the book could take 1-2 hours to complete. Across 4 parts, that's between 4-8 hours.

Will this cover brand design (like logos, colours, fonts...etc.)?

The Brand Planner™ is really about setting the foundation for an entire brand and business plan. It mostly covers the strategy behind your business. It touches on some moods, brand personality work and design elements, but it is not a replacement or a guide on creating your brand identity and visual system.

What if I decide to hire Function for branding after I buy this?

That would be wonderful! We’re here for it. We might ask you to use The Brand Planner™ as a tool during our discovery phase or ask you to share your insights from it. While it won’t replace brand strategy in our project together, it acts as a great resource to kick off any branding project. You’ll be in great shape to get started.

Can I share this workbook with a friend or colleague?

This is a one-use tool as an online resource. As a small business, we'd appreciate it if you shared the word about The Brand Planner, encouraging colleagues or friends to buy a copy of their own.

I already bought The Brand Planner™ years ago. Is this one different?

It is! We’ve made some major changes to how we build brands at Function. Every time we add a new tool or exercise for our clients, we like to revamp The Brand Planner™ with up-to-date information. If you purchased a copy any time before 2023, it will be an outdated version.

Can I get a refund?

Unfortunately, due to the digital nature of this product, we cannot offer refunds on purchases of The Brand Planner™.

How long will it take me to work through The Brand Planner™?

This depends on the time you want to dedicate, of course. The Brand Planner™ is a powerful tool that can supplement or replace brand coaching if that budget is out of reach. The entire planner could take you a few power hours, or you can spread it out over about 4 weeks, completing perhaps 10 minutes each morning to let things simmer. Generally speaking, each part of the book could take 1-2 hours to complete. Across 4 parts, that's between 4-8 hours.

Will this cover brand design (like logos, colours, fonts...etc.)?

The Brand Planner™ is really about setting the foundation for an entire brand and business plan. It mostly covers the strategy behind your business. It touches on some moods, brand personality work and design elements, but it is not a replacement or a guide on creating your brand identity and visual system.

What if I decide to hire Function for branding after I buy this?

That would be wonderful! We’re here for it. We might ask you to use The Brand Planner™ as a tool during our discovery phase or ask you to share your insights from it. While it won’t replace brand strategy in our project together, it acts as a great resource to kick off any branding project. You’ll be in great shape to get started.

Can I share this workbook with a friend or colleague?

This is a one-use tool as an online resource. As a small business, we'd appreciate it if you shared the word about The Brand Planner, encouraging colleagues or friends to buy a copy of their own.

I already bought The Brand Planner™ years ago. Is this one different?

It is! We’ve made some major changes to how we build brands at Function. Every time we add a new tool or exercise for our clients, we like to revamp The Brand Planner™ with up-to-date information. If you purchased a copy any time before 2023, it will be an outdated version.

Can I get a refund?

Unfortunately, due to the digital nature of this product, we cannot offer refunds on purchases of The Brand Planner™.

How long will it take me to work through The Brand Planner™?

This depends on the time you want to dedicate, of course. The Brand Planner™ is a powerful tool that can supplement or replace brand coaching if that budget is out of reach. The entire planner could take you a few power hours, or you can spread it out over about 4 weeks, completing perhaps 10 minutes each morning to let things simmer. Generally speaking, each part of the book could take 1-2 hours to complete. Across 4 parts, that's between 4-8 hours.

Will this cover brand design (like logos, colours, fonts...etc.)?

The Brand Planner™ is really about setting the foundation for an entire brand and business plan. It mostly covers the strategy behind your business. It touches on some moods, brand personality work and design elements, but it is not a replacement or a guide on creating your brand identity and visual system.

What if I decide to hire Function for branding after I buy this?

That would be wonderful! We’re here for it. We might ask you to use The Brand Planner™ as a tool during our discovery phase or ask you to share your insights from it. While it won’t replace brand strategy in our project together, it acts as a great resource to kick off any branding project. You’ll be in great shape to get started.

Can I share this workbook with a friend or colleague?

This is a one-use tool as an online resource. As a small business, we'd appreciate it if you shared the word about The Brand Planner, encouraging colleagues or friends to buy a copy of their own.

I already bought The Brand Planner™ years ago. Is this one different?

It is! We’ve made some major changes to how we build brands at Function. Every time we add a new tool or exercise for our clients, we like to revamp The Brand Planner™ with up-to-date information. If you purchased a copy any time before 2023, it will be an outdated version.

Can I get a refund?

Unfortunately, due to the digital nature of this product, we cannot offer refunds on purchases of The Brand Planner™.