Nytt Liv
Industry:
Wellness/Lifestyle
Location:
Norway
Services:
Brand Strategy
Brand Design
Illustration
Animation
Marketing
Social Media
Collaborators:
Illustration by San Trieu
Bringing New Life to Nytt Liv with a Thoughtful Brand & Custom Illustrations
Nytt Liv, meaning “New Life” in Norwegian, is dedicated to guiding individuals on their journey before, through and after motherhood. Function partnered with Nytt Liv to create a custom brand identity and online presence, enhanced by bespoke illustrations that bring their vision to life. Through strategic design and storytelling, we created a brand experience that feels personal, authentic, and deeply connected to their audience.
The Challenge
Brand Design That Embodies Rawness, Renewal & Connection
Nytt Liv needed a brand identity that reflected their core values of renewal, connection, and the raw realities of motherhood. The challenge was to design a visual experience that authentically captured such an intimate, personal transformation. To set Nytt Liv apart in the wellness space, we incorporated custom illustrations to create a unique, warm, and visually memorable brand identity that elevated their story.
Our Approach
Designing a Brand Rooted in Intimate Transformation & Illustrative Storytelling
We began by exploring themes of renewal and transformation, which informed the visual elements of Nytt Liv’s identity. To bring their mission to life, we developed a series of custom illustrations and animations that evoke evolution, balance, and connection. These illustrations were seamlessly integrated into their brand assets and website, adding warmth and personality to their digital experience.
The Results
A Truly Unique Brand That Inspires Trust Through Visual Storytelling
Nytt Liv launched with a cohesive brand and digital presence that is elevated by custom illustrations, creating a personal and memorable connection with their audience. The bespoke illustrations and thoughtful design elements foster trust and authenticity while making their vision of renewal and transformation more tangible. With this unique visual identity, Nytt Liv is set to grow and engage their community, supporting individuals on their journey toward holistic well-being.