A thriving business starts with a cohesive, professional, & intentional brand experience.
We don't have neat-and-tidy packages here because we've learned over time that each business is unique and needs different support.
Instead, we'll hop on a call and discuss what specific tools, resources and designs you'll need to drive your business and get it in front of the best clients and customers.
→ Brand strategy
→ Brand design
→ Print design
→ Packaging design
→ Website design/development
→ Search Engine Optimization
→ Digital design
→ Content creation
→ Environment design
→ Imagery art direction
Here at Function we believe in the importance of crafting an entire brand experience for your business starting from the foundation (strategy) and building upon it (with brand design, web, content, marketing...etc.). We take a collaborative approach in building brands that grow with your business and tell your story in the most effective ways.
Every project starts with branding. When we can get to the heart of what makes your brand yours, then we can focus on putting your best foot forward with your web design, marketing collateral, packaging...etc. All of these pieces have the most impact when branding is clear, consistent and strategic.
Here's what you can expect during a typical branding project:
Brand Strategy + Foundation
Hand-crafted Set of Logos
Typography + Font systems
Custom Brand Colour Palette
Image Style + Art Direction
Digital/Printed Brand Style Guide
Marketing Pieces + Touchpoints
Brand Marks, Patterns + Icons
Social Media Shareable Imagery
Once we're immersed in your brand and can understand your entire business, we tackle the rest of the important puzzle pieces, like websites, marketing pieces, packaging, and more!
If you still have questions, I have answers!
Q1. What's the first step in getting started?
Once you get in touch with us, we'll reach out with some information, and then we'll have you book a time for a free consultation call. Usually these are about 30 minutes and we'll get to know one another a little better to see if we're a good match for your project.
Following up to our call, we'll provide you with an estimate for your project and go from there.
Q2. How long will it take you to complete my project?
There are a couple of factors that will affect the timeline of your project. Mostly, client response time and what the project is covering. A typical brand experience project takes about 6 weeks to complete. If there are additional marketing pieces involved or project scope is more than what's listed above, the timeline will be longer.
A typical brand and website project would generally take about 14-16 weeks depending on the scope of the content and development needed.
Q3. Do you have payment plans?
Yes! For most projects you will be invoiced a 50% deposit to kick things off and a final 50% will be due before we wrap up.
Q4. What if I need more branding?
All good! When we hop on a consultation call we'll go over exactly what's needed during your project. Branding is always our starting point, but often clients will need some additional support like website design (which we LOVE tackling), marketing pieces, packaging...etc. After our call, we'll send over an estimate for everything we can cover together.
If anything comes up during the project as an add-on (or something we hadn't initially thought about including), we can always adjust the scope and timeline as needed.
Q5. Can you design just a logo for me?
The short answer is sadly, no. There is a long answer though.
We know it’s tempting to think that a brand is “just a logo” and nothing more. However, the entire foundation of Function Creative Co. is based on research and functionality of an entire brand experience. This means that we do a lot of research and brainstorming around brand strategy, market needs and target audience so that we can deliver a full brand experience that will help you reach your perfect clients or customers more effectively.
Q6. Do you have business hours?
We do like to keep a structured schedule so that we are respecting our client’s time and also carving out time for ourselves. We work a standard work week and you can expect to reach us from Monday to Friday between 10am and 5pm EST. If you’ve emailed during the evenings, weekends or holidays, you can expect a response during the next business day.
Q7. How soon can we start my project?
This depends on a few different things. We limit our client intake per month to ensure that we can pay the proper amount of attention to each project. After submitting an inquiry, we’ll go over a timeline together and determine how soon we can start your project. If you’re requesting your project and have a particular deadline or time frame, please include that in the details of your message! We can almost always accommodate (though rushed projects will have a rush fee added to the estmiate).
Q8. What do you need from me during the process?
Projects are more of a partnership than a one person job. Yes, we are the ones that will be creating the final deliverables and helping you solve your problems creatively. But we will need some input from you along the way.
At the start of each project, we’ll have an initial consultation to go over the details. Here we’ll explain exactly what we’ll need from you depending on the project scope. Please expect to have things like content for websites or branding material ready to go (or a plan in place to have us manage this from the beginning). That means ALL copy (the text of your project), ALL imagery or any other piece of material you wish to include. If you aren’t ready with your materials yet, the deadlines will be delayed and we will postpone your project.
We’ll also need your prompt feedback and responses during the process. In order to stay on track, we’ll need any approvals and refinements to be completed as quickly as possible in order to stick to our timeline.
Failure to provide the content or feedback by the agreed upon deadlines could result in rescheduling the project, or added rescheduling fees.
Q9. Can you design just a marketing piece for me?
The approach that we take here at Function is to create an entire experience for your brand rather than just one-off pieces. We want your clients or customers to have a consistent and lasting impression of your business from first interaction through to purchase/action and beyond. Because of this, we only provide ongoing brand, marketing + web support for current and past clients.
On rare occasions, we sometimes work with one-off clients on web design or marketing if they already have a super solid, Function-approved brand standard already in place. We still require some brand buffering for getting up to speed and refining as necessary. Feel free to reach out if you have questions about this process or need some more clarity.