The Brand Planner™
Your brand is your most valuable business asset. This is a powerful, digital workbook for entrepreneurs and business owners who want to take a DIY approach to their brand strategy.
“This gave me more clarity than a $1,500 course!!“
At Function, we craft strategic brands for growth and impactful impressions.
But have you met The Brand Planner™? Your go-to solution if hiring a brand studio or expensive courses aren't feasible. Packed with our signature brand strategy, this digital workbook lets you start building your brand and designing a life you love (as many times as you’d like) instantly. No waiting, just real results.
Without a brand strategy, you’re throwing spaghetti at a wall and hoping it sticks. Does this sound like you?:
→ Your marketing just isn’t working
→ Your clients are not the right fit
→ You’re not charging enough
→ You’re trying to do all of the things…
→ …But you’re not doing anything WELL
→ You’re unsure about how you’re different
→ You aren’t getting any traction
→ You’re not confident in your business
→ You’re unclear about what to focus on
→ You aren’t making enough money
→ Your business feels stagnant
→ You’re burnt out and uninspired
→ You don’t know what to do next
The Brand Planner™ Breakdown:
Through a series of tools, exercises and activities, you will work through 4 key sections to get the clarity you need in your business. When we get this clear about our brand and our business direction, we're able to finally put together an actionable plan and get closer to our own version of success!
Part 1 — Why 🤔
Explore your values and the reasons for choosing this business in the first place, in order to set a solid foundation.
Part 2 — What 🤷🏻
This is where things get more tangible and you can outline specifics about what makes your brand unique.
Part 3 — Who 🔍
Discover both who you are in your business and who you're directing your messaging to.
Part 4 — How 🎁
Tie everything together in a neat and tidy brand strategy package and outline a plan!
What’s Inside?
Using this workbook, you can start to define your brand. And having a proper brand strategy in place can mean:
→ Less wasted time or effort
→ Better clients or customers
→ More sales and charging more money
→ More focus for the things that matter
→ Defining your goals and achieving them
→ Less overwhelm
→ Less procrastination
→ Better marketing results
→ Growing your business to new levels
→ Less imposter syndrome
Don’t just take our word for it.
Have a question? We might have an answer.
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This depends on the time you want to dedicate, of course. The Brand Planner™ is a powerful tool that can supplement or replace brand coaching if that budget is out of reach. The entire planner could take you a few power hours, or you can spread it out over about 4 weeks, completing perhaps 10 minutes each morning to let things simmer.
Generally speaking, each part of the book could take 1-2 hours to complete. Across 4 parts, that's between 4-8 hours.
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The Brand Planner™ is really about setting the foundation for an entire brand and business plan. It mostly covers the strategy behind your business. It touches on some moods, brand personality work and design elements, but it is not a replacement or a guide on creating your brand identity and visual system.
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That would be wonderful! We’re here for it. We might ask you to use The Brand Planner™ as a tool during our discovery phase or ask you to share your insights from it. While it won’t replace brand strategy in our project together, it acts as a great resource to kick off any branding project. You’ll be in great shape to get started.
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We would LOVE it if you could keep this as a one-per-use tool. We aren’t some massive agency making millions (I know… I know), so please share the link to purchase another copy for a friend or a colleague. That being said, you should use this over and over for yourself. We like to go through The Brand Planner™ in our own businesses at least once every couple of years to give ourselves a good refresh and realign our brand goals.
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It is! We’ve made some major changes to how we build brands at Function. Every time we add a new tool or exercise for our clients, we like to revamp The Brand Planner™ with up-to-date information. If you purchased a copy any time before 2023, it will be an outdated version.
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Unfortunately, due to the digital nature of this product, we cannot offer refunds on purchases of The Brand Planner™.