The Polaris Co.

Experience wellness. Wellness experiences.

The Polaris Co. is an active lifestyle brand that focuses on curating outstanding, well-rounded wellness experiences. Their approach disrupts the industry standard, and bridges the gap between fitness and wellness as we currently know it in Miami.

Industry:
Fitness & Wellness

Location:
Miami, Florida

Services:
Naming
Brand Strategy
Brand Design
Copywriting
Marketing Support

The Polaris Co. bridges the gap we see between fitness standards and wellness brands. It brings these two opposing worlds together in a way that balances strength with flexibility, feminine with masculine, energetic with groundedness, and fitness with wellness.

We focused on design elements that are not entirely on the soft, flowing, subdued end of the spectrum and not entirely on the strong, bold, empowering spectrum. The design combines these elements using a balance of strong iconography, and typography with more accessible imagery and color palettes.