Capstone Pattern Co.
Industry:
Lifestyle/Product
Location:
Ontario, Canada
Services:
Brand Strategy
Brand Design
Website Design
Packaging Design
Illustration
Product Design
Crafting a Nostalgic Brand for Capstone Pattern Co.’s Sewing Community
Capstone Pattern Co. inspires creativity in the sewing world with beginner-friendly patterns and a vibrant community. Function partnered with Capstone Pattern Co. to create a brand identity that sparked nostalgia and design print assets like patterns and clothing tags. The result? A timeless and welcoming brand that resonates with sewists and makes sewing even more enjoyable.
The Challenge
A Brand Rooted in Creativity & Community Connection
Capstone Pattern Co. needed a brand identity that would reflect their mission to inspire and empower sewists, particularly beginners. The challenge was to craft a modern, vibrant look that captured their passion for creativity while maintaining nostalgia and timelessness. We wanted to create visuals that felt like home for sewiest and beginners alike.
Our Approach
Celebrating the Joy of Making Through a Thoughtful Brand
Understanding Capstone Pattern Co.’s heartfelt mission to inspire joy and confidence in the sewing community, we set out to create a brand that reflects the care, creativity, and connection central to its identity. We developed a fresh visual identity that celebrates the timeless beauty of handmade garments, using a modern yet approachable design style to honor the values of slowing down and creating with intention.
We created thoughtful, friendly illustrations to support the brand and products, eventually launching custom clothing tags.
The Results
A Brand That Inspires Confidence & Joy in Every Single Stitch
The Capstone Pattern Co. brand beautifully captures the heartfelt mission of empowering sewists to find joy and pride in creating handmade garments. The modern yet approachable visual identity resonates deeply with the community, while the custom tags reflect the brand’s values of care, craftsmanship, and intention. By creating a cohesive, inviting brand experience, Capstone Pattern Co. is now positioned to nurture its growing community, honour the art of making, and support sewists in every step of their creative journey.