Hannam Fertility Centre

Industry:
Medical

Location:
Ontario, Canada

Services:
Brand Strategy
Brand Design
Brand Guidelines
Web Design
Web Development
Marketing
Print Design
Client Experience
Environment Design
Social Media

Preserving Legacy While Rebranding Hannam Fertility Centre for the Future

Hannam Fertility Centre (HFC), a trusted leader in fertility care with a legacy rooted in high success rates and passionate clinic leadership needed a brand transformation to stay relevant and compete in a loud, crowded market.

Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and brand design
Nytt Liv custom illustration design and brand design
Nytt Liv custom illustration design and brand design
Nytt Liv custom illustration design and brand design
Nytt Liv custom illustration design and brand design
Nytt Liv custom illustration design and brand design

The Challenge

Rebranding a Legacy Brand with Deep Emotional Roots

Hannam Fertility Centre’s original brand reflected the Clinic Leadership's personal connection to its history and reputation for excellence. The challenge was to modernize the brand while keeping its legacy alive. Beyond the rebrand, we needed to ensure that the brand extended into every touchpoint, from the patient journey to the physical clinic environment. Additionally, a seamless website transition was critical to avoid downtime or disruptions to patient care.

Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and brand design
Nytt Liv custom illustration design and brand design
Nytt Liv custom illustration design and brand design
Nytt Liv custom illustration design and brand design
Nytt Liv custom illustration design and brand design
Nytt Liv custom illustration design and brand design
Nytt Liv custom illustration design and brand design
Nytt Liv custom illustration design and brand design
Nytt Liv custom illustration design and brand design
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
LunHer social content design
LunHer social content design
LunHer social content design
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding

Our Approach

Listen Closely, but Design For Excellence

We focused on keeping elements of the brand that were important to the Clinic Leadership, while prioritizing a modernized identity. It was important not to sacrifice design excellence for personal taste or preference. We trained the HFC team to embody the new brand and conducted a clinic walkthrough to align the physical space with the updated brand. The website was also redesigned with zero downtime, ensuring a seamless and user-friendly experience. Every aspect of the rebrand was crafted to honour their history while positioning them for the future.

LunHer social campaign strategy and desgin
LunHer social campaign strategy and desgin
LunHer social campaign strategy and desgin
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
Nytt Liv custom illustration design and branding
LunHer logo design
LunHer logo design
LunHer logo design

The Results

A Beautiful Brand That Elevates the Patient Experience in a Deeply Personal Industry

The rebrand has been met with overwhelmingly positive feedback from all stakeholders. The Clinic Leadership Team is deeply connected to the brand’s history, expressed excitement with all results. By focusing on the patient journey as a key strategy, we have created branded and memorable experiences that inspire trust and confidence, leading to increased referrals and stronger word-of-mouth marketing. The seamless website redesign has improved usability and ensured continuity for patients, while updates to the clinic space now reflect a cohesive and modern identity.

Let's Work Together

Whether you’re a startup looking to make an impression, or an established business looking for an impactful rebrand, we’re here to help you create a brand experience that turns heads and drives real results.