LunHer
Industry:
Wellness/Lifestyle
Location:
Canada & USA
Services:
Brand Discovery
Brand Strategy
Brand Design
Brand Guidelines
Key Messaging
Copywriting
Packaging Design
Marketing
Social Media
Brand & Packaging Design for a Moon-Inspired Wellness Movement
LunHer offers products to help individuals connect with their natural rhythms and prioritize self-care. We partnered with the founder, Jojo to design a brand identity, website and packaging that embodies their mission of empowerment. Through a blend of thoughtful design and strategic storytelling, we brought their vision to life, creating a holistic brand experience that resonates with their audience.
The Challenge
Creating a Wellness Brand That Stands Out in a Crowded Industry
LunHer needed a cohesive brand identity and digital presence to launch their lunar-inspired wellness products. The challenge was to craft a visual and verbal language that captured the balance between science and spirituality, while making wellness practices accessible and inviting. We needed LunHer to stand out amongst competition and take a unique approach to selling their products.
Our Approach
Designing a Brand Experience Blending Wellness with Science
We began by developing a brand strategy rooted in LunHer’s mission of empowerment through cycles and natural self-care. Our team crafted a serene, celestial-inspired visual identity, showcasing a calming colour palette, moon-inspired graphics, and elegant typography. The website was designed to offer a peaceful, engaging user experience, with educational content, product highlights, and a sense of community. The result was a brand and online presence that reflects LunHer’s unique approach to wellness.
The Results
A Timeless Brand Setup for Evolution, Experimentation & Elegance
LunHer launched with a beautifully designed brand and website that deeply connect with their audience. By creating a flexible and future-proof brand foundation, we set LunHer up for success as they navigate product testing and adapt their offerings. A timeless brand positions them to evolve and pivot with ease while continuing to inspire individuals to embrace their natural cycles and holistic wellness.