Danielle Joseph Fractional Design Lead

Available for embedded work

I embed in early-to-mid stage startups and evolving companies ready to scale as your design partner — leading brand, product, and UX decisions so you can build with more confidence and without the overhead of a full-time hire.

Danielle Joseph founder of Function Creative Co. - a branding, web and product design agency

150+

Function Clients Around the World

Function Clients Around the World

500K+

Users Across Products I've Designed

Users Across Products I've Designed

12+

Years of Design Experience

Years of Design Experience

How I Typically Work with Clients as an Embedded Design Partner

Most of my best client relationships started with a single project and turned into something longer.

The Audit $1,500–2,500+ / 1–2 weeks

A focused review of your product or brand experience. I identify where design is costing you users, conversions, or credibility, and hand you a prioritized roadmap to fix it. A good starting point if we haven't worked together yet.

Fractional / Embedded Starting at $3,000/month / 3-month minimum

I join your team as your design lead. Standups, Slack, strategy sessions, execution. You get a senior designer without the overhead of a full-time hire. I've done this for companies at seed stage through Series B.

Project-Based Scoped per project

Defined scope, defined outcome. Brand, product, web — or all three. Best for companies with a specific thing they need done right.

Some of my work and what I've done

Marvelous · Head of Design · 8 years

Built the design systems from scratch. Led brand, product, and marketing design through rebrands, feature launches, and team growth. Head of Design for entire tenure managing 2-3 other designers throughout.

Hannam Fertility Centre · Fractional Design Lead · Ongoing

Rebranded a legacy fertility clinic and designed Venna Health, their white-label patient platform. Covers everything from in-clinic experience to digital product to marketing — exactly the kind of embedded work I do best.

Seamless.AI · Contract Lead Product Designer

Led product design for the Connect feature sets. Embedded in the product team, working directly with PMs and engineers to ship in a mature product wither thousands of active users.

WillowSpace · Founder + Designer

Designed and built a CRM platform for creative businesses from zero. I know what it's like to be on the founder side of the table — which makes me a better design partner for early-stage companies.

I work best with founders who want an integrated partner, not just someone to make things look pretty. If you want someone who shows up consistently, communicates clearly, and treats your product like it's their own, let's talk.