Danielle Joseph Fractional Design Lead

Available for fractional engagements

I embed in early-to-mid stage startups and evolving companies ready to scale as your design partner — leading brand, product, and UX decisions so you can build with more confidence and without the overhead of a full-time hire.

Danielle Joseph founder of Function Creative Co. - a branding, web and product design agency

150+

Function Clients Around the World

Function Clients Around the World

500K+

Users Across Products I've Designed

Users Across Products I've Designed

12+

Years of Design Experience

Years of Design Experience

How I Typically Work with Clients as an Embedded Design Partner

Most of my best client relationships started with a single project and turned into something longer.

The Audit $1,500–2,500+ · 1–2 weeks

A focused review of your product or brand experience. I identify where design is costing you users, conversions, or credibility, and hand you a prioritized roadmap to fix it. A good starting point if we haven't worked together yet.

Fractional / Embedded Starting at $3,000/month · 3-month minimum

I join your team as your design lead. Standups, Slack, strategy sessions, execution. You get a senior designer without the overhead of a full-time hire. I've done this for companies at seed stage through Series B.

Project-Based Scoped per project

Defined scope, defined outcome. Brand, product, web — or all three. Best for companies with a specific thing they need done right.

Some of my work and what I've done

Marvelous · Head of Design · 8 years

Built the design systems from scratch. Led brand, product, and marketing design through rebrands, feature launches, and team growth. Head of Design for entire tenure managing 2-3 other designers throughout.

Hannam Fertility Centre · Fractional Design Lead · Ongoing

Rebranded a legacy fertility clinic and designed Venna Health, their white-label patient platform. Covers everything from in-clinic experience to digital product to marketing — exactly the kind of embedded work I do best.

Seamless.AI · Contract Lead Product Designer

Led product design for the Connect feature sets. Embedded in the product team, working directly with PMs and engineers to ship in a mature product wither thousands of active users.

WillowSpace · Founder + Designer

Designed and built a CRM platform for creative businesses from zero. I know what it's like to be on the founder side of the table — which makes me a better design partner for early-stage companies.

I work best with founders who want a thinking partner, not just someone to make things pretty. If you want someone who shows up consistently, communicates clearly, and treats your product like it's their own, let's talk.