Seamless.AI
Industry:
SaaS/AI
Location:
USA, Global
Services:
Product Design
UX/UI Design
Creative Direction
Marketing
Software Design
Driving Innovation & Cutting-Edge Design for Seamless.ai Through UX/UI Leadership
Seamless.AI is a leading platform for sales prospecting and lead generation. Over the course of a year, we served as an extension of their UX/UI team, leading product design efforts, launching new features, and rolling out a refreshed software interface. We collaborated with their marketing team to deliver consulting and creative solutions, ensuring brand cohesion across product and marketing.
The Challenge
Streamlining the Seamless Design System for Scalability
As Seamless continued expand its product offerings, the company needed UX/UI support to ensure their platform evolved with user needs. The challenge was to lead product design efforts, support the development of a new feature set, and create a streamlined, visually appealing interface while aligning with marketing initiatives to maintain a cohesive brand experience. There's a whole lot to the platform and we needed to make it as easy as possible to use.
Our Approach
Leading Product Design & Enhancing User-Centered Solutions
We integrated into the Seamless team, taking on a leadership role in product design while working closely with the internal product and marketing teams. Our focus was on guiding the product design team to align on a user-centric vision, designing and launching new features that allowed users to create entire campaigns, and rolling out a refreshed, modernized interface to enhance usability and aesthetics. We streamlined a cohesive design system that could evolve as Seamless continues to add new features to the platform and grow their team.
The Results
A Refined Product Experience That Drives Growth & Engagement
Our partnership with Seamless resulted in real improvements in their platform’s user experience and design. The new interface improved usability and visual appeal, while the new features enhanced functionality and engagement. By bridging the gap between product and marketing, we ensured a cohesive brand experience that resonated with their growing audience. Seamless has since seen higher conversion rates, and increased user retention on their platform.