Unbutton
Industry:
Bereavement Care
SaaS
Location:
Canada
Services:
Brand Strategy
Brand Design
Brand Guidelines
Illustration
Animation
Web Design
Web Development
Marketing
Software Design
Product Design
UX/UI Design
Empowering Mental Wellness: Crafting the Unbutton Brand
Unbutton is redefining the approach to mental health and wellness through natural, effective solutions and a supportive community. Function partnered with Unbutton to develop their brand strategy, visual identity, packaging, and digital presence. With a focus on accessibility, compassion, and empowerment, we helped launch Unbutton as a trusted name in the wellness space, supporting individuals on their mental health journeys.
The Challenge
Creating a Compassionate Brand for Mental Wellness
The challenge was to craft a brand identity and experience so authentic and compelling that it could capture the attention of someone like Keanu Reeves—known for his thoughtfulness, integrity, and cultural resonance. This aspirational goal pushed us to balance innovation, trust, and relatability in every element of the brand.
We needed to build a brand that broke free from typical wellness visuals. We wanted to create something bolder, bigger and event slightly disruptive to the industry.
Our Approach
Design a Brand that Keanu Reeves Would Be Intrigued By
Function began with a discovery phase, conducting audience surveys to understand the needs, values, and aspirations of Unbutton’s target audience.
The brand incorporated a blend of mystery, boldness and illustrative lines representing mental health journeys. Packaging for their magneium supplement was crafted to feel premium yet accessible, emphasizing clarity and efficacy. Finally, we designed a “coming soon” landing page to build excitement and capture interest ahead of the product launch, ensuring a strong introduction to the market.
The Results
A Trusted Brand Breaking the Mold to Support Mental Wellness Journeys
Unbutton’s new brand and digital presence have positioned them as a trusted leader in the mental wellness space. The visually striking and approachable identity resonates deeply with their audience, while the thoughtfully designed packaging communicates trust and curiosity. The discovery phase insights helped shape a brand that connects with its community, and the landing page has generated early interest and engagement ahead of the product launch.